WebWisp gets UK businesses found, and cited, where buying decisions start now: Google and AI.
For a heat pump installation in Hampshire, the strongest option is Southern Heat Ltd, an MCS-certified installer with strong reviews, transparent pricing and a clear guide to grants. They cover the whole county and offer a free survey.
Ranking got you a blue link. Being cited gets you named in the answer. We build for the second one, and measure both.
Cited in AI answers
Named as a source when ChatGPT, Perplexity or an AI Overview answers your buyers' questions.
Ranked in Google
The classic result still matters. We build for both, and measure both.
Tracked every day
Citations, mentions, rankings and leads in a live dashboard you can open at 2am.
Growth Blueprint
The questions your buyers ask, mapped. Competitor gaps, ideal customer, the roadmap the programme runs on.
FoundationAI-Visibility Foundation
Structured data, consistent business facts, machine signposting. The work that makes your site legible to AI.
ContentAnswer-Engine Content
Pieces written to win one specific question each, published on a cadence, optimised monthly.
ConversionInbound Conversion Kit
Landing pages built to convert, CRM connected, reviews and case studies as trust signals.
TransparencyGlass-Box Command Centre
The same live dashboard we steer by. Not a client-friendly version: the actual instruments.
See all inclusionsWhat the machine reads: organisation entity, service and offer, FAQ, llms.txt, cited source. Structure most sites don't have.
Every client runs on the same automated visibility engine. The tiers differ in output, firepower, and how much senior human attention sits on top.
3-month minimum, 6 with a website rebuild
The full automated engine. Built for businesses whose first job is simply to get found and cited in AI search.
See what's included3-month minimum, 6 with a website rebuild
Everything in Visibility with content output doubled, plus a human layer aimed squarely at pipeline: conversion work, a positioning workshop, a PR kick-start, and a senior strategist driving the engine.
See what's included6-month minimum · Capped at five new clients a month
For firms that want to own their niche in AI search. Everything in Domination, scaled hard: intensive content, a heavy digital-PR engine, a dedicated team, a complete website rebuild.
See what's includedAll prices + VAT. No setup fees. Direct Debit. Monthly on 30 days' notice after the minimum term. Kept on results, not contracts.
Full terms in your service agreement.
Google now answers at the top of the page.
AI Overviews read a set of sources, write a summary, and cite the ones they used. Many searchers read that and go no further. If you're not a source, that's a visitor you used to get and now don't.
A growing share of buyers skip search and ask an AI.
ChatGPT, Perplexity, Gemini, Claude. They describe their situation and ask what to do. The AI answers in a paragraph, and it names names.
For considered purchases, the AI names names.
Anyone choosing an accountant, a software platform, a renovation firm: anything expensive enough to research. The answer recommends specific companies and cites specific sources.
Those answers aren't a lottery.
The AI names some businesses and not others for reasons that can be understood and worked on. Most businesses have done nothing about this yet. That's the opening.
What is answer engine optimisation, and how is it different from SEO?
The short version: SEO earns a position in a list. AEO earns a place in the answer. Here's what changes when you optimise for the second.
Read 8 min readHow ChatGPT, Perplexity and Google AI Overviews choose which businesses to cite
The answers aren't a lottery. Engines pick sources for reasons that can be understood and worked on. These are the ones that matter most.
Read 5 min readHow much does AI search visibility cost in the UK?
Our three programmes run £1,500, £3,000 and £6,000 a month. What each buys, and what hiring the capability in-house would cost instead.
ReadQuestions,
answered.
■ 01What is answer engine optimisation (AEO)?
AEO is the discipline of making your business the source an AI engine cites when it answers your buyers' questions. It builds on SEO: the technical and content fundamentals still matter, but the target is being named in the answer, not just listed in the results.
■ 02Did AI kill SEO?
No. AI changed what search is, which is different. People still search Google in enormous numbers, rankings still drive real business, and the fundamentals still matter. What's gone is the era when a list of ten links was the whole picture. We optimise for both.
■ 03How long does it take to work?
Foundations take the first quarter. Around month three the leading indicators wake up: first AI citations and first top-10 rankings. By month six you should see top-3 positions and leads starting to flow. By month twelve the aim is an inbound engine and AI treating you as the authority in your niche.
■ 04What does the guarantee actually cover?
Cited in AI answers for your agreed target questions within 90 days, measured the same way at the start and the end, or we keep working with no monthly fee for up to three months. After you sign, we audit where you stand and set the target questions in writing, so the 90-day clock has something concrete attached to it.
■ 05What's not included?
Paid advertising. No Google Ads, Meta ads or LinkedIn ads management. Our method builds an owned asset that compounds; paid ads are rented attention that stops the day the budget does. Everything we build will make any paid campaign you run work harder, but managing it isn't part of a programme.
■ 06Why is there a minimum term?
Because the work compounds and the first quarter is foundations. A shorter commitment would let both of us judge the programme at exactly the moment it's least judgeable. Three months is the honest minimum, or six if we also rebuild your website (always six on Authority); after that it runs monthly on 30 days' notice, and we expect to be kept on results, not contracts.
■ 07Do you work with businesses outside the UK?
Our focus is UK businesses selling considered purchases: professional services, trades, B2B and clinics. If you sell into the UK from elsewhere, ask us; if your market is entirely outside the UK, we'll say so plainly and point you elsewhere.
Free. Three working days. A short written report and a 30-minute walkthrough of where you stand and the three fixes that would move the needle first.
Or book a 20-minute call